Melbourne Grammar School

In April 2016, Melbourne Grammar School publically launched the most ambitious fundraising capital campaign in its history. Its aim was to raise $15 million in new gifts and pledges to support the $34 million Geoff Handbury Science and Technology Hub. The vision for this campaign; to inspire future generations of students to become innovators, scientists and designers. Through events, direct mail pieces, website design, eDM’s and proposals the campaign raised its target goal and beyond.

The primary goal of this campaign was to explore the digital landscape and seek a design solution that would reflect the cutting edge education and facilities that were being cultivated at Melbourne Grammar. We achieved this by targeted advertising on digital platforms to engage alumni in the 20-40 year bracket to continue the schools history of mentorship and philanthropy.

Learn, Achieve, Grow is Melbourne Grammar School’s annual report on giving. The publication is distributed to the school community, alumni and other key stakeholders. The development team wanted this edition to reflect a year of giving to its main campaign the ‘New World of Teaching and Learning’ . The design direction is modern and minimal, using images of the campus and students to overlay info-graphics to give a snapshot of the years philanthropic efforts.

This publication was a leap in design direction for Melbourne Grammar School, as the year of giving was focused on the new science building and an innovative STEM program the design is clean and modern.